Speaking of props, I am speaking with Weiner as he wears a watch that in a sense is a real life Mad Men prop. In collaboration with the show, Jaeger-LeCoultre produced a limited edition of 25 pieces of the Reverso watch meant to appear like something from the actual story. Based on the Grande Reverso Ultra-Thin 1931 Tribute watch, the Mad for Reverso piece has a special engraving of the Sterling Cooper Draper Pryce (SCDP) logo on the caseback (that flips over of course). I first debuted the Jaeger-LeCoultre Mad about Reverso watch here. I think the technical name of the watch is the Jaeger-LeCoultre Grande Reverso Ultra-Thin Tribute to Mad Men "Mad for Reverso" watch. There is some nice trivia for you.
On the wrist, these watches aren't small, but it is funny to go from one of the Big Pilot Top Gun pieces to a 43mm wide watch. I would easily wear one of these Spitfire Chronographs on a daily basis given their handsome looks. IWC opted for a bi-compax chronograph that measures 60 minutes. It does have that open date window I am not a huge fan of, but it doesn't bother me as much here as it does in other watches. The movement is in-house made and is the existing caliber 89365 automatic with 68 hours of power reserve. Over the dials are sapphire crystals and the case is water resistant to 60 meters.
Placed sort of in the middle (price-wise) among their collection, the Orbita Avanti 4 Vertical watch winder is a fine unit that will provide reliable winding service for four automatic watches in a relatively compact space and attractive package. For whatever reason, I find myself using it much more than other units that have doors and other obstructions to the watches. For me, it really comes down to convenience. I want a simple unit that I can place in and remove my watch with ease - I think Orbita does that pretty well in units such as this. Price for the Orbita Avanti 4 Vertical watch winder is ,995.
It was late at night on the day before the Baselworld 2012 press day. I had just arrived in town and was on foot looking for someplace that was open so I could get some food. I was pretty sure that wasn't going to happen because looking for stores open at night in Switzerland is like trying to find a wild elephant wandering around Kansas. What I did find however was some advertisements for a new Bell & Ross watch I hadn't seen before. I figured that I would soon learn what it was - and it later turned out to be named the Bell & Ross WWII Bomber Regulator watch... which I just learned was re-named to be the WW2 Regulateur Heritage. Though for purposes of this article I might just keep calling it the Bomber Regulator as I like that name better. Many brands are hesitant to use any variation on the word "bomb" in their watches these days.
Cecil Purnell is a brand that is really trying to legitimize itself, but they only probably need to sell a handful of watches each year to stay alive. According to them they ONLY make tourbillon-based watches, and subscribe to the "true values of haute horlogerie." Now that sounds like a BS marketing statement if I ever heard one. To be honest, I would take them much more seriously if their marketing copy didn't sound like it came from a kid who was really desperate to fit in on the playground.